Clothing

ABOUT THE COLLETION

Inspired by a passion for artisanal traditions, Iena Cruz explores textile production with his new collection “Zurcanei,” based on the hand block printing technique of India.

The beauty of this collection is more than its aesthetic qualities: it is respect for labor, ethically sourced materials, and a sustainable mode of production.
The traditional handicraft of wood block printing exists in a parallel universe with respect to the modern world, one that stubbornly resists industrialization. To this day, artisans practice block printing without any use of machinery or computers.

Iena Cruz’ repeatable woodblock printing pattern was hand-carved by fine artisans in Jaipur, India.
The patterns are first drawn on the wood, then carved and mounted on handles. The blocks are dipped in non-toxic ink, then stamped by hand on a large piece of fabric. Once the cloth has been printed, it is dried in the sun and then steamed. After that, it is washed in water and sun-dried once more. Ironing is the last stage.

Octopus tentacles intertwine with flowers and leaves to create a single surrealistic element, a gently undulating movement where each image blossoms into the next in an infinite reiteration of life and nature. The color palette of Orange and Blue Marine was chosen to symbolize Land and Water.

This collection aims to spread the message of a more sustainable approach to production and the principles of “Slow Fashion”. For this reason, a first limited run of 100 pieces has been designed & produced.

This launch collection includes: short sleeve tailored shirt, beach Kaftan, Cabana Robe.